Report Details Amazon Plan for Global Product Database
Amazon is reportedly developing World Product Graph, a database intended to collect detailed information on products sold worldwide, including items not listed on Amazon. The effort could help shoppers research and compare products without leaving Amazon, improve its AI shopping assistant, and strengthen personalized recommendations. It also reflects Amazon’s push to compete with Google in product search, Walmart in e-commerce, and independent AI shopping agents that can search across retailers. An internal proposal reportedly acknowledged that Amazon’s AI search can provide inaccurate or incomplete information, while Amazon says a brainstorming document does not necessarily reflect current plans. Reuters could not confirm whether or when the project will be implemented.






