Amazon Tweaks App Icon After Hitler Comparison

Amazon tweaked its new app icon after people pointed out that the earlier version resembled Adolf Hitler.

The e-commerce giant introduced the first iteration of the new icon in January, replacing the shopping cart symbol.

The January version of the icon featured a brown box with a jagged piece of blue tape above the company’s smile-shaped arrow.

Critics quickly noticed that the tape resembled Hitler’s toothbrush mustache.

“Amazon’s new app logo be looking like they’re the THIRD most downloaded in the “Reich” section,” tech analyst Jon Prosser tweeted.

Twitter user Willi Kampmann added that it “looks like a happy little cardboard Adolf to me.”

Alex Hern, a technology editor at the Guardian, pointed out on Twitter that Amazon quietly tweaked the logo.

The updated version makes the blue tape unjagged and folded over.

“lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler,” Alex Hern tweeted.

“unsurprisingly they did not send out a press release to announce the second redesign.”