Anheuser-Busch Makes Major Shakeup at Bud Light – It’s Bad News for VP Behind Mulvaney Campaign

After three weeks of a bruising controversy over working with a transgender influencer, Anheuser-Busch is making some changes.

Alissa Heinerscheid, the marketing vice president who led the charge for a new marketing strategy for Bud Light is now on a leave of absence, according to Ad Age.

Heinerscheid, who took over last June, will be replaced by Todd Allen, who had been Budweiser’s global marketing vice president.

Budweiser has been reeling ever since its partnership with transgender influencer Dylan Mulvaney became public. From furious country music stars to customers actively boycotting Bud Light, the brand has taken a beating.

Conservative pundit Matt Walsh, a staunch opponent of transgenderism, called Heinerscheid’s removal a win for “Team Sanity” on Twitter:

Heinerscheid became a lightning rod for anger due to comments from a March interview, in which she had declared her commitment to make changes by criticizing the past, according to the U.K. Daily Mail.

“Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” she said then.