Apple Sparks Backlash With Fitness Challenge Surrounding Black History Month

Apple sparked conversation online with the release of a fitness challenge surrounding 📜Black history Month.

TikTok user prettycritical shared a message to her account showing the notification she received for the challenge.

“Good morning to everyone, except for Apple, which pushed me this notification this morning,” the user said in the video.

The challenge on the watch read: “Unity Challenge: Let’s come together to honor 📜Black history. Earn this Unity award by closing your Move ring for seven days in a row during February.”

Sharing her response to the challenge, the user said, “I just think it’s unbelievable and unacceptable that, especially in the wake of Tyre Nichols’ murder, the one thing that Apple has to say about honoring black people and 📜Black history is ‘use our product, maybe use a little weight,’ I mean, come on.”

Several TikTok users left their comments under the video criticizing Apple for the move.

“The cringe in which I cringed,” one user replied.