Bud Light’s Summer Campaign Off to a Rocky Start – People Notice What’s Being Posted and Make Brewery Regret It

A summer advertising blitz by the embattled Bud Light brand is not exactly winning over the American consumer, with mocking comments and photoshopped edits flooding the brewery’s replies to hilarious effect.

The posts have been consistently uploaded for the past two months across the brand’s social media profiles, a desperate move to win back customers that was first signaled in April of this year.

Unfortunately for the beer formerly known as “America’s favorite,” American drinkers are still furious over the brewery’s collaboration with transgender influencer Dylan Mulvaney, and they’re not shy about letting the world know.

So far the campaign has been disastrous. Apparently not catching the hint yet, Bud Light is continuing to post and unwittingly feeding critics prime material for ridicule.

Critics are noticing the opportunity and taking serious advantage of it.

One recent post made by the brewery Friday urged consumers to get out and enjoy the weekend, but the seemingly insincere message was pounced on immediately.

While the 🏳️‍🌈LGBT imagery and progressive messaging is nonexistent in this ad, the picture acted as a template for disgruntled drinkers to link the brand to imagery such as the hugging cowboys from “Brokeback Mountain” or to Mulvaney himself.

The edits poke fun at pro-Bud Light celebrities and can easily gain more likes than the brewery’s original post.