CHRISTIAN JOSI: Trump And RFK Jr. To Save The Day For TikTok?

Of the many, many Biden-era policies that the new Trump administration is expected to reverse, it appears that the pending TikTok ban is high on the list.

After promising to save TikTok on the campaign trail, his spokeswoman last week confirmed that Trump’s plans to deliver. Since almost everyone — including Trump himself — as well as many companies utilize the technology, reeling in the ban is good politics and smart policy. Coincidentally, it is also consistent with the stance taken by President-elect Donald Trump’s pal and nominee to head the Department of Health and Human Services, Robert F. Kennedy Jr., whose populist and libertarian views will likely help shape Trump 2.0 even beyond the department.

Much like what has come to be known as Barack Obama’s “Facebook election” in 2008, the 2024 cycle might well be known as the “TikTok election.” Trump joined with Vice President Kamala Harris and candidates from federal to local levels in embracing the app unequivocally and successfully, quickly gaining millions of followers almost overnight. From rowdy rallies to ebullient encouragement from supporters in every part of the country and soundbites hitting at opponents and detractors, to the now-iconic dance moves, the Trump campaign made its way into the history books with a good deal of help from his TikTok content.

This was no accident. The president-elect and his campaign knew that connecting with young voters, especially those Gen-Z voters going to the polls for the first time, would be a critical part of the coalition that could return him to the White House. An NBC News poll taken last week showed that among first time voters, Trump’s support grew a whopping 22% from 2020 to 2024. As the Trump team recognized, these voters get their news and information largely from social media, and many from TikTok in particular, and little if any from traditional media outlets.

Back to RFK, Jr. As a key advisor and voice in Trump world, he has been a similarly strong advocate for protecting TikTok and undoing the legislation that now threatens to ban the app. Last Spring, Kennedy, with more than