Corporate Media Outlet Has Reportedly Shed Nearly 90% Of Digital Readership In Only 4 Years

The Washington Post’s web traffic has taken a nosedive since 2021, with its digital readership declining by nearly 90%.

The outlet, owned by billionaire Jeff Bezos, had around 22.5 million daily active users in January 2021, according to Semafor. As of the middle of 2024, however, that number had fallen to just 2.5-3 million.

The corporate media outlet has also seen an immense drop off in revenue, which decreased from $190 million in 2023 to $174 million in 2024. On Tuesday, the Post began laying off approximately 4% of its workforce in a bid to improve its financial health, with the outlet’s publisher revealing in May that it had lost $77 million in the last year.

The newspaper lost over 200,000 subscribers in October alone, after deciding not to endorse a presidential candidate. Bezos reportedly quashed the Harris endorsement.

A slew of Post staffers who supported Vice President Kamala Harris resigned following the decision, including editor-at-large Robert Kagan and journalists David E. Hoffman and Molly Roberts.