Country Star Travis Tritt Axes Bud Light From Tour Over Trans Can, Puts Another Famous Alcohol Brand on Notice
Country music star Travis Tritt is leaving Bud Light in the dust. “I will be deleting all Anheuser-Busch products from my tour hospitality rider,” Tritt said Wednesday on Twitter. “I know many other artists who are…
Country music star Travis Tritt is leaving Bud Light in the dust.
“I will be deleting all Anheuser-Busch products from my tour hospitality rider,” Tritt said Wednesday on Twitter. “I know many other artists who are doing the same.”
His announcement came amid a growing reaction against brewing giant Anheuser-Busch InBev for its partnership with Transgender TikTok influencer Dylan Mulvaney.
As part of its marketing for the recent NCAA basketball tournament, the company decided to enlist Mulvaney to sell its Bud Light, putting his smiling face on a can as part of a contest promotion.
Despite a fierce backlash from customers that included calls for a Boycott, Anheuser-Busch — a once-iconic family of American brands now under the banner of a Belgian multinational conglomerate — stood by Mulvaney.