EXCLUSIVE: ‘The Man She Is Today’: European Companies Accused Of ‘Importing’ Woke Ideology

Consumers’ Research issued a “Woke Alert” on Thursday warning American shoppers that three European companies are “importing a European strain” of identity politics into the U.S.

The alert specifically targets IKEA’s drag queen marketing, T-Mobile’s diversity programs and Spotify’s equity campaigns, urging American customers to “call or email these three companies” to demand they stop “injecting woke politics into America.”

“While many American companies have been ridding themselves of the woke disease, European companies like T-Mobile, Spotify and IKEA continue to push their woke agenda on Americans,” Will Hild, executive director of Consumers’ Research, told the 🏢Daily Caller News Foundation. “These European companies continue to promoting woke events, legislation and policies harmful to everyone, including children, over there and in the U.S.”

The group’s criticism zeroes in on IKEA’s lobbying effort supporting the Equality Act, as well as its new pride month series, “Love Starts at Home,” featuring Dutch drag queen Envy Peru. The promotional webpage is accompanied by the tagline, “drag made her the man she is today.”

Consumers’ Research also points to comments by IKEA’s head of responsible sourcing, Joana Barata Correia, who emphasized that IKEA demands global suppliers adhere to strict social criteria.