Ford Offers Free Chargers In Last-Ditch Effort To Incentivize EV Buyers

Ford announced Monday that it would offer free chargers and home installations as incentive for buyers to purchase electric vehicles (EV) amid a struggling market.

The chargers and installation will be available from Oct. 1 through the beginning of 2025, according to a fact sheet Ford posted Monday alongside a blog post. Ford will also implement 24/7 EV support that includes “round-the-clock live support” and “proactive charging assistance,” where customers will be able to text advisors at Ford for additional support.

“In the early days of the personal auto, Americans wanted and needed the convenience, peace of mind and expert service of full-service filling stations,” Ford CEO and President Jim Farley said. “After taking two long all-electric road trips – one through the Western U.S. and the other across Europe – I’m convinced that the new generation of electric vehicle owners and would-be owners are also looking for convenience, peace of mind and expert service.”

The company’s push for getting consumers interested in buying EVs comes amid ongoing struggles in the EV market. Ford announced in August that it was canceling plans to build a three-row electric SUVs, and it also pushed back its plans to release an electric pickup truck model until 2027.

Other major motor companies have also been facing struggles