What Netflix Has Been Up To Since Losing Bid For Warner Bros. Discovery

Netflix announced it was raising prices and continuing to invest heavily in more content after dropping its bid for rival Warner Bros. Discovery in February.

The world’s largest streaming service ended its efforts to acquire Warner Bros. Discovery after rival bidder Paramount Skydance offered a higher bid following months of attempting to persuade the company’s board to accept their offer. Since ditching the bid for Warner Bros. Discovery, Netflix raised prices on all its paid tier offerings, continued increasing investments into its content production side and touted solid ratings on its platform for Major League Baseball’s opening day in March.

The streaming giant announced on March 26 that it would raise prices on all paid tiers, including its ad-supported plan by $1 to $8.99 and its standard and premium plans to $19.99 and $26.99, respectively, according to CNBC. The company also announced it would be raising its ad-supported plans for extra non-household users who share a password by $1 to $6.99, with ad-free add-ons increasing to $9.99, CNBC reported.

The company defended its price increases by citing the amount of money it invests back into its original production unit, telling investors it would invest $20 billion, a $2 billion increase over 2025, according to CNBC.

Netflix has also expanded its live sports offerings, with the streamer touting strong ratings of 3 million viewers for its March 26 opening day baseball matchup between the New York Yankees and San Francisco Giants, The Streamable reported.  The opening day baseball telecast followed other live sport broadcasts, including Netflix’s Christmas Day NFL matchups and live boxing events like Jake Paul’s bout against former heavyweight champion Mike Tyson.