Your Next iPhone Will Cost More As AI Data Centers Gobble Up Chips
Apple CEO Tim Cook said in a Wednesday interview with The Wall Street Journal that his company intends to hike product prices because of the soaring costs of memory chips. Cook , who is stepping down from his role at…
Apple CEO Tim Cook said in a Wednesday interview with The Wall Street Journal that his company intends to hike product prices because of the soaring costs of memory chips.
Cook, who is stepping down from his role at Apple on Sept. 1, told the WSJ that price increases for the company’s products are now “unavoidable.” The technology company has not yet publicly disclosed details about how much its product costs will increase or when they will take effect, GuruFocus reported.
“Unfortunately, price increases are unavoidable,” Cook said during the interview. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”
“There’s less supply at a time when consumers want devices and the memory guys are passing along huge price increases,” he continued. “We definitely need memory pricing and supply to return to reasonable levels for consumer products. That’s the bottom line.”
Apple did not respond to the Daily Caller News Foundation