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Ferrari Luce Sells for $40 Million; Buyer Revealed - IJR News

Ferrari Luce Sells for $40 Million; Buyer Revealed

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Ferrari Luce Sells for $40 Million; Buyer Revealed

60 sources·Updated Aug 19, 2026·1 min read

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Ferrari Luce Sells for $40 Million; Buyer Revealed — Photo: Lcaa9 / Wikimedia Commons (CC BY-SA 4.0)

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The bespoke Ferrari Luce, Chassis 0, sold for $40 million at RM Sotheby’s Monterey charity auction, making it the most expensive new car ever sold at auction. It is the first production chassis from Ferrari’s Luce program, configured under Tailor Made with Madreperla Semi-Gloss paint and Perla Le Mans metallic leather, making it a one-off collector’s item. All proceeds go to The Ferrari Foundation to support educational initiatives. The buyer was billionaire inventor Dr. Herbert Wertheim, who previously purchased a Daytona SP3 at Monterey, with possession deferred until delivery in early 2027. The sale followed mixed reception to the Luce’s design and a dip in Ferrari’s stock at the May reveal, but shares later recovered amid upbeat earnings and strong orders. Ferrari’s first fully electric model, developed with LoveFrom, signals a shift from combustion engines toward electrification, with the Luce originally priced around €550,000 and produced in limited numbers.

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R 31%

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House Panel Clears Bill Imposing $130 Annual Fee on EVs

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Tesla Robotaxi Opens San Antonio, Extends Austin Hours

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31%

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Total sources60

Last updatedAug 19, 2026

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How it spread

Broke Quartz · Aug 17, 9:56 AM ET→Left within the hour→Right within the hour→Center within the hour→159 sources +41h on

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How each side headlines it

Left· 5 sources

“The first Ferrari Luce sold for $40mn before it exists”

The Next Web (TNW) · Aug 17, 2026

Center· 4 sources

“A Florida Billionaire Pays $40 Million for Ferrari EV Everyone Mocked”

Wall Street Journal · Aug 19, 2026

Right· 4 sources

“Ferrari’s Luce EV fetches $40M at auctionMILAN, Italy — Ferrari has sold at auction a one-off, bespoke version of the Luce, its first fully electric vehicle (EV), for $40 million, the Italian luxury sports carmaker said, adding that the money will be used for education projects to help young people. US billionaire investor and Ferrari collector Herbert Wertheim, an optometrist and founder of optical lens technologies manufacturer Brain Power Inc., bought the vehicle at an auction during Monterey Car Week. The auction, in partnership with RM Sotheby’s, came as Ferrari seeks to build momentum behind the Luce, which was unveiled in May as the most radical product launch in the company’s history, but was met with a lukewarm reception. At its launch, the 550,000-euro ($638,400) five-seat, four-door EV triggered a heated debate among Ferrari enthusiasts, analysts and on social media, drawing criticism from purists over its unconventional styling and its break with the marque’s combustion-engine heritage. The reaction prompted questions about whether wealthy clientele would embrace a fully electric Ferrari, but the company last month said it was “very pleased” with orders for the Luce, although it did not provide figures. The auction price for the one-off vehicle — known as “Chassis 0” and created by Ferrari’s Tailor Made division and design center — set a world record for a new car sold at auction, the company said on Sunday. The price exceeded the $26 million fetched by a one-off Ferrari Daytona SP3, which was also bought by Wertheim last year. The company said proceeds from the sale would support education projects in the United States and elsewhere through its Ferrari Foundation. reuters”

Manila Times · Aug 18, 2026

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Tesla launched Robotaxi service in San Antonio, its fifth Texas city, while Austin service expanded to 21 hours a day, from 5 a.m. to 2 a.m. The Austin change leaves a three-hour overnight pause as Tesla works toward its stated goal of round-the-clock operations by the end of 2026.

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