Backlash against Buc-ee’s Ohio trademark suit

Buc-ee’s filed a late July federal trademark lawsuit against Beaver’s Mini Mart in Beavercreek, Ohio, arguing its beaver logo too closely resembles Buc-ee’s famous buck-toothed mascot, Bucky. The case has sparked a local and national backlash, including online boycotts and a city resolution recognizing the beaver as part of Beavercreek’s history. The controversy has drawn attention from figures like British comedian John Oliver, who highlighted Buc-ee’s trademark history in a skewering segment. Ohio officials including Governor Mike DeWine publicly criticized the litigation as inappropriate for a small town and called for dropping the case. Beaver’s Mini Mart has seen growing community support and fundraising to aid its legal defense, while Buc-ee’s expands its presence in Ohio with a large new location near Dayton and a second store approved for 2028. The dispute underscores a broader pattern of Buc-ee’s defending animal-themed logos amid a highly charged local debate.