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Bath & Body Works Opens Store, Plans Two More

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Bath & Body Works Opens Store, Plans Two More

6 sourcesUpdated Oct 23, 20261 min read

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Bath & Body Works Opens Store, Plans Two More — Photo: Larry Hachucka / Wikimedia Commons (CC BY 4.0)

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Bath & Body Works opened its first Feel Good concept store at SouthPark Mall in Charlotte, introducing a redesigned retail format shaped by consumer feedback. The store uses a simpler layout, clearer information about product ingredients and benefits, dedicated testing areas, and associate fragrance expertise to make shopping and scent discovery easier. The company plans to open two more concept locations this fall, in Columbus, Ohio, and Miami, as part of its broader Consumer First Formula strategy.

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