New York Times in $330 Million Letterboxd Talks

The New York Times Company is in exclusive negotiations to acquire Letterboxd for about $330 million, first reported by the Times. No agreement has been reached and the talks could fall apart. Letterboxd’s projected 2026 adjusted earnings are about $15 million, or roughly 22 times the reported price. Co-founders are expected to remain in charge, with the site continuing to operate independently while adopting Times advertising technology. More than half the audience is under 35. The platform is free to use, with paid subscriptions for advanced features. The Times previously acquired The Athletic, Wirecutter, and Wordle. Netflix, A24, and Sony expressed interest last summer; A24 dropped out due to price. WHAT'S CONTESTED: Wire accounts put users at about 30 million; ua.news reports 28 million as of April 2026, up from 3 million in January 2021. Variety calls the price more than 20 times projected 2026 earnings; other accounts say roughly 22 times. No other disputes appear in the record. Talks are exclusive and advanced but incomplete, with no final deal announced.