Church’s Chicken Releases Project Pat, Lil’ Lucky Campaign

San Antonio rapper Lil’ Lucky and Memphis hip-hop artist Project Pat teamed up with Church’s Texas Chicken on “Chickahhhn,” an original song and music video that reworks the spirit of Pat’s 2001 hit “Chickenhead.” The collaboration grew from Lil’ Lucky’s viral Church’s-themed version of the song, which caught the attention of Pat and the chain’s creative agency, Brunner. The video pairs Southern hip-hop nostalgia with classic cars and Church’s vintage branding. The campaign is part of the restaurant chain’s broader effort to connect with communities through music and follows a Chicago appearance featuring rappers Juvenile and Mannie Fresh.