Columbia Ballpark Renamed Prisma Health Park

The Columbia Fireflies and the City of Columbia announced that Segra Park will be renamed Prisma Health Park under a 15-year naming-rights agreement with Prisma Health. The stadium will remain the Fireflies’ home and continue hosting community events and other year-round activities. The change builds on an existing relationship between the team and South Carolina’s largest health care provider, which says the partnership will help it connect with the community beyond clinical settings. The renamed venue is scheduled to host Fireflies Holiday Lights beginning Nov. 20, with baseball games under the new name starting in 2027.