Costco Adds Member Perks, Cuts Kirkland Prices

Costco is emphasizing member value through lower prices on select Kirkland Signature products, including walnuts and facial towels, while returning savings to shoppers rather than using them solely to expand margins. The company’s membership base and fee income grew in fiscal 2026, reinforcing the importance of perks that encourage renewals. Benefits extend beyond warehouse purchases to travel deals, services such as tire care and home remodeling, and Executive-member rewards. Costco is also expanding pharmacy offerings and convenience through medication pricing, prescription pay-ahead, pickup lockers, and delivery options. At the same time, some members regret the loss of benefits such as Costco Next and credit-card extended warranties, underscoring that the value proposition depends both on new offerings and the perks Costco retains.