Cowboys Top NFL Values at Record $17 Billion

The Dallas Cowboys remain the NFL’s most valuable franchise for a 20th consecutive year, with Forbes estimating their worth at $17 billion, up 31% from 2025. The Los Angeles Rams, New York Giants, New England Patriots and San Francisco 49ers followed, while every NFL team was valued at least $8 billion and the league’s average franchise value reached $9.5 billion. Forbes attributed the Cowboys’ financial strength to their national profile, loyal fan base, media-rights revenue and AT&T Stadium, despite the team’s 30-year Super Bowl drought. The Cowboys generated an estimated $1.28 billion in revenue and $677 million in operating income last season.