Disney, Adobe Announce Multi-Year Custom AI Deal

Adobe and Disney have announced a multi-year alliance to develop custom generative AI tools for Disney’s parks, resorts, cruise business, studios and ESPN. Using Adobe Firefly Foundry, the companies will build private models trained on Disney intellectual property, with the aim of helping creative teams explore concepts and produce work more quickly while protecting Disney’s content. Walt Disney Imagineering is already using image-generation and sketch-to-image tools, and the collaboration will also support concept development at StudioLAB and efforts to engage ESPN audiences and surface archival content. Disney says the tools are intended to accelerate creative work, not replace employees; the alliance also includes marketing and industry collaborations.