Domino's offers up to $1 million in free pizza for rival receipts

Domino’s is promoting its new Detroit-style, domino-shaped pizza, called the Domino, with a push to compare it to iconic fast-food items. The promotion offers up to $1 million in free personal pizzas to customers who first purchase a rival item such as a McDonald’s Big Mac, Burger King Whopper, Taco Bell Crunchwrap Supreme, Chick-fil-A chicken sandwich, or a Chipotle burrito and upload the receipt. The offer is first-come, first-served and runs from August 31 through September 30 or until supplies are exhausted. Domino’s describes the Domino as a single-serve pizza designed for individual enjoyment, featuring double cheese and a Parmesan crust, and emphasizes that it aims to be judged against familiar fast-food favorites. The campaign signals Domino’s strategy to position the new item as a potential iconic menu staple by inviting consumer comparison with established brands. The promotion details and availability are being coordinated across multiple outlets and promotional channels to maximize reach and participation.