Durham Tourism Hits 13.4 Million Visitors, $1.17 Billion

Durham, North Carolina, welcomed a record 13.4 million visitors in 2025, who spent $1.17 billion, according to local tourism officials. Most visitors came from within North Carolina, drawn by attractions including Duke’s athletic complex, the Durham Bulls ballpark, the performing arts center and local restaurants; medical travel is also a major draw. Local businesses report stronger sales, though rising costs continue to squeeze operators. Visitors can also explore the remnants of Durham’s historic water-supply system at Eno River State Park, where the pump station and dam ruins are accessible by hiking trails.