Kylie Jenner Wears Victoria’s Secret’s $50M Fantasy Bra

Victoria’s Secret revived its Fantasy Bra at its Oct. 18, 2026, Fashion Show in Culver City, Los Angeles, its first show there in 19 years. Kylie Jenner made her runway debut for the brand as the first non-Angel to wear the bra, which had not appeared on the runway since 2018. Created with Jacob & Co. and valued at $50 million, the design features 4,410 natural diamonds, including a 75.54-carat yellow diamond, and is the most expensive Fantasy Bra to date. Jenner’s family and boyfriend Timothée Chalamet cheered from the audience; some viewers criticized the choice, saying a veteran Angel should have worn it, while the brand said it wanted the bra’s return to be “fun” and “excessive.” A lingerie expert questioned the fit, while fans praised Jenner’s look and runway walk. The theatrical show was part of the brand’s effort to rebuild relevance and profits after years of criticism over workplace culture and diversity and inclusion.