Kylie Jenner Wears Victoria’s Secret’s $50M Fantasy Bra

Victoria’s Secret revived the Fantasy Bra at its 2026 Fashion Show on October 18 in Culver City, Los Angeles, its first show there in 19 years. Kylie Jenner made her runway debut as the first non-Angel to wear the jeweled bra, created with Jacob & Co. and reported to be worth $50 million, including a $22 million yellow-diamond centerpiece. The Fantasy Bra tradition, introduced in 1996, had last appeared in 2018. The show also featured elaborate wings, performances, veteran models and a seasonal, theatrical approach intended to blend nostalgia with a modern presentation. The event came as the brand works to rebuild relevance and profits after years of criticism over workplace culture and diversity and inclusion.