Ye Stages Yeezy Runway Comeback in Los Angeles

Ye staged Yeezy Season 01 on November 4 at the brand’s new Beverly Boulevard flagship in Los Angeles, marking Yeezy’s first major runway presentation in more than four years. The show featured largely minimalist, monochrome looks, unreleased music, and Ye’s four children with Kim Kardashian; his daughter North also posed with his wife, Bianca Censori. The presentation marked another step in Yeezy’s attempted comeback after Adidas ended its partnership with Ye in 2022 following his antisemitic remarks, which he later apologized for and partly attributed to bipolar disorder and a brain injury. Yeezy has relaunched basics through its website and expanded footwear sales through JD Sports, with new shoe models reportedly planned for December.