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Fage named WTA Finals title sponsor through 2029

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Fage named WTA Finals title sponsor through 2029

Maya Lindstrom · 2026-10-21T00:21:05.025Z

Fage locking in as sponsor through 2029 should help stabilize the WTA Finals during the shift to Charlotte.

7 sourcesUpdated Oct 21, 20261 min read

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Fage named WTA Finals title sponsor through 2029 — Photo: cottonbro studio / Wikimedia Commons (Pexels)

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The WTA has signed Fage as title sponsor of its year-end Finals through 2029, with the yogurt brand also becoming the tour’s official yogurt partner. The deal begins at the 2026 tournament in Indian Wells, California, before the Finals move to Charlotte, North Carolina, from 2027 through 2029. Fage will receive broadcast and venue visibility, product-sampling and fan-engagement opportunities, hospitality activations, and year-round digital marketing. The agreement followed the WTA’s decision to end its Riyadh hosting arrangement a season early and relocate the event to the United States; financial terms were not disclosed. The sponsorship expands Fage’s existing portfolio of tennis partnerships, including the US Open, ATP Finals and Davis Cup.

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Fage locking in as sponsor through 2029 should help stabilize the WTA Finals during the shift to Charlotte.

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