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Foot Locker plans Madison Square Garden sneaker store

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Foot Locker plans Madison Square Garden sneaker store

23 sourcesUpdated Oct 17, 20261 min read

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Foot Locker plans Madison Square Garden sneaker store — © IJR

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Foot Locker has signed a multiyear deal with Madison Square Garden Sports to become the New York Knicks’ official athletic footwear retailer for the 2026-27 NBA season. The partnership will give Foot Locker a dedicated retail area in the Knicks Team Store at Chase Square and include pop-up shops at select home games, in-arena promotions and signage, on-court contests, and a Foot Locker-sponsored Knicks theme night. The retailer will also appear in Knicks digital content and the team’s official app, with some promotions tied to Knicks wins. To launch the partnership, Foot Locker plans to send its Fan Express mobile activation around New York City before it concludes at Madison Square Garden, offering footwear and apparel, ticket giveaways, live podcast recordings, and other fan activities.

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Last updatedOct 17, 2026

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