Survey finds Gen Z receptive to yard signs and mailers

Gen Z could play a significant role in upcoming U.S. elections, challenging assumptions that younger voters are reached primarily through digital media. A 2026 UPrinting survey found that 22% of Gen Z respondents became more favorable toward a candidate after seeing repeated signs, mailers or bumper stickers, while 21% said a neighborhood saturated with one candidate’s signs signaled momentum and prompted closer attention; the survey was unweighted and skewed younger than the U.S. population. The findings come as political ad spending is projected to reach a record $11.6 billion, suggesting campaigns may need to reconsider how they engage younger voters. In India, Uttar Pradesh’s Samajwadi Party has launched a 15-day campus campaign to recruit young members, gather feedback for a youth-focused manifesto and promote its record ahead of the 2027 state elections. U.S. youth leaders and civic organizations are likewise preparing discussions about Gen Z participation, motivating issues and barriers to voting in the midterm elections.