India Diet Coke price hike amid Iran war

The articles report that the US-Israeli war on Iran disrupted aluminum can supplies to India, triggering a Diet Coke shortage and even a trend of ‘Diet Coke parties’ in a major consumer market. Coca-Cola has since lifted prices by more than 10% across India, driven by higher packaging and supply-chain costs, and the company has begun sourcing pricier, larger-sized cans from Southeast Asia. The disruption is linked to the near-closure of the Strait of Hormuz, with commercial traffic hampered after a failed interim truce, raising fears of further route blockages and higher costs. In India, Diet Coke is mainly sold in cans, with the 300 ml variant historically at around 40 rupees, now supported by 330 ml cans at about 50 rupees to offset higher costs, translating to roughly a 13.6% per-ml increase. Some bottlers have experimented with limited-time 200 ml glass bottles as an alternative packaging option amid supply tightness. The overall effect highlights how geopolitical tensions in West Asia are propagating through global supply chains and impacting consumer prices in major markets like India.