Instagram introduces Replace Audio for old posts

Instagram has rolled out a “Replace Audio” feature that lets creators swap the music on published posts and carousels without deleting the post or losing existing engagement. The tool can be accessed by editing a post and selecting the new audio option, addressing creators’ desire to keep up with trends and refresh content. Meta emphasizes that changes are tracked at the post level so likes, comments, shares, and reach stay intact, reducing the cost of updating older posts. This update follows a broader push by Instagram to give creators more control, including recent changes like reordering profile grids and adding per-slide captions, while acknowledging past feature misfires. Instagram’s messaging suggests the goal is content that can grow and adapt with its creator community, even as the company faces past criticisms over feature design. A representative has stated the feature does not boost the algorithm, but it offers unlimited audio swaps to keep posts relevant over time.