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Jaguar Launches $130,000 Electric Flagship After Rebrand

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Jaguar Launches $130,000 Electric Flagship After Rebrand

7 sourcesUpdated Oct 8, 20261 min read

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Jaguar Launches $130,000 Electric Flagship After Rebrand — © IJR

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Jaguar unveiled the Type 01 this week, an electric four-seat grand tourer and its most powerful road car ever, with a reported starting price around $130,000 and sales expected to begin in 2027. The model leads Jaguar's reinvention as a high-end electric automaker. University of Birmingham professor David Bailey described a perfect storm for Jaguar and said, "I think it's make or break for Jaguar as a brand." He said the firm failed in the premium market, reinvented as luxury and electric, and must create a new market—a big gamble. Jaguar Land Rover is cutting 4,000 jobs, with sites in Solihull, Wolverhampton, and Halewood on Merseyside. Rated coverage in the set is left only; CNN headlined a high-stakes bet on a whole new aesthetic. A BBC-sourced video title framed the launch as following 'woke' backlash. A 1,000-horsepower figure appears in related-link text but is not confirmed in article bodies. Luxury EV demand and design reception remain open before 2027 sales.

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