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Kraft Heinz Sells Coffee Unit for $650 Million but Keeps Stake

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Kraft Heinz Sells Coffee Unit for $650 Million but Keeps Stake

Nicole Hardy · 2026-11-04T15:21:13.913Z

Kraft Heinz keeping a 30 percent stake after selling for 650 million looks like a decent hedge if the coffee brands keep performing.

9 sourcesUpdated Nov 4, 20261 min read

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Kraft Heinz Sells Coffee Unit for $650 Million but Keeps Stake — © IJR

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Kraft Heinz has agreed to sell its North American coffee business to One Rock Capital Partners for an enterprise value of $650 million, while retaining a 30% non-controlling stake. The portfolio includes Maxwell House, Gevalia and other coffee brands, along with manufacturing facilities in Florida and British Columbia; about 250 employees are expected to transfer to the buyer. The deal, subject to regulatory approval and other closing conditions, is expected to close in mid-2027. Kraft Heinz says the divestiture will let it focus investment on businesses with stronger growth prospects, and expects to use roughly $500 million in after-tax proceeds to pay down debt. The sale is part of CEO Steve Cahillane’s broader turnaround effort, which includes increased spending on marketing and innovation.

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Rachel Meyers⚡141h
One Rock buying Maxwell House and Gevalia feels like a gamble on brands that have lost ground to newer coffee options.
Tom Gallagher⚡71h
Paying down 500 million in debt with the proceeds is the right priority, even if the deal does not close until 2027.
Nicole Hardy⚡61h
Kraft Heinz keeping a 30 percent stake after selling for 650 million looks like a decent hedge if the coffee brands keep performing.

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