Kroger Ends Red Bull Sales Nationwide While Scaling Back Boar’s Head at Some Stores

Kroger has stopped selling Red Bull nationwide, with the final products sold in August and branded coolers and displays removed by Aug. 31, while Boar’s Head deli products are out of stock or reduced at some stores rather than across the entire chain. Kroger has not explained the changes, and Red Bull has not publicly commented, leaving supplier pricing negotiations as a possible but unconfirmed factor. The moves come as CEO Greg Foran emphasizes lowering prices and challenges suppliers that raise prices by citing inflation, while Kroger expands lower-cost private-label products. Analysts say consumers are increasingly shifting from premium brands to store brands and other value-oriented alternatives as grocery prices rise, potentially contributing to the product changes and Kroger’s broader effort to regain market share.