Lava's Virat V1 5G and Virat V1 launch in India

Lava has unveiled the Virat V1 5G and Virat V1 as online-first smartphones in India, developed with Flipkart to target digital-first, budget-conscious buyers such as students and young professionals. The lineup goes on sale July 31, 2026, via Flipkart and Lava’s website, with launch-day pricing and premiums applying from Day 2 onward, reflecting Lava’s push to broaden online accessibility. Key specs include a 6.75-inch HD+ display with a 120Hz refresh rate on the 5G model, IP64 dust and water resistance, and large batteries (6,000mAh for the 5G variant) powered by Unisoc processors (T8200 for 5G and SC9863A for 4G) with 4GB RAM plus virtual RAM and 64GB expandable storage up to 1TB; the 5G variant also supports faster charging and a higher-end camera setup. Both models are designed for a value-focused segment, emphasizing a bloatware-free, clean Android experience and a distinctive design language, while Lava backs these devices with its Free Service@Home and Flipkart’s Open Box Delivery to boost confidence in online purchases. Lava continues to position Made-in-India devices as affordable yet feature-rich options, leveraging Flipkart’s nationwide reach and financing options to reach customers from urban centers to remote areas.