LeBron James Maybach Set for Charity Auction

A custom 2027 Mercedes-Maybach S 680 designed to LeBron James’s specifications will be auctioned by Gooding Christie’s at Retromobile New York on Nov. 20–21, 2026. One of two nearly identical cars, it is the auction car—not the one James will keep—and features light-ivory paint, blue leather, his crown logo and Akron’s coordinates. The no-reserve sale is estimated to bring $425,000 to $550,000, with proceeds benefiting the LeBron James Family Foundation’s I PROMISE program, which supports students and families in Akron.