Dolly Parton’s Cup of Ambition Coffee Launches After 40-Year Effort

Dolly Parton’s long-planned Cup of Ambition coffee line launched nationwide on National Coffee Day, Sept. 29, fulfilling a brand idea she said she had pursued for more than 40 years. Created with family-owned Community Coffee and named for a lyric from Parton’s hit “9 to 5,” the range includes light, medium and dark roasts in ground coffee and pod formats. The launch featured a commercial Parton filmed before her death on Aug. 25, at age 80. Sales support her Imagination Library, and Community Coffee is helping fund the program’s return in Lafayette Parish, Louisiana. Promotional tastings and a coffee trolley also marked the rollout in Nashville and other Tennessee locations.