Lilly Signs Multiyear Deal for Logos at Indiana, Purdue Courts

Eli Lilly and Company has signed a multiyear partnership with Indiana University and Purdue University to place its logo on the basketball courts at Simon Skjodt Assembly Hall and Mackey Arena. The agreement, arranged with Learfield, is Lilly’s first full sponsorship in college athletics and includes year-round promotional opportunities. Lilly says the partnership will raise awareness of career opportunities at the company and strengthen recruiting connections with students and graduates, including as it expands Indiana operations.