Magic and Disney extend long-running deal, unveil new atrium

The Orlando Magic and Walt Disney World extended their long-running sponsorship, keeping Disney’s brand on the team’s uniforms and continuing a community partnership that began in 2010. The organizations also unveiled a redesigned Walt Disney World Atrium at Kia Center, featuring new artwork and projection technology intended to create an immersive experience for fans and other visitors. Leaders from both organizations described the renewal as a way to deepen their shared ties to Central Florida.