Mariah Carey Stars in Gucci Christmas Campaign

Mariah Carey has ushered in the 2026 holiday season with a new Gucci Christmas campaign and a return of her annual “It’s Time” tradition. In a Harmony Korine-directed film set in a lavishly decorated hotel, Carey arrives in Gucci looks from the Butterfly collection as “All I Want for Christmas Is You” plays. Gucci’s accompanying holiday gift selection features handbags, including the Starlet, GG Marmont, Gucci Duffle and Paparazzo, as well as shoes, hats and scarves. Carey celebrated the campaign’s launch at a Christmas party in New York, where a choir performed her holiday hit. Her seasonal video also opens with a brief rock-inspired performance tied to her 1990s grunge recordings before shifting into Christmas mode.