McDonald’s, Uber expand delivery partnership across 14 markets

McDonald’s and Uber announced a multiyear expansion of their partnership across 14 markets, with Uber becoming the preferred delivery fulfillment partner for orders placed in the McDonald’s app in six markets, including the United States, Canada, France, Germany, Australia and the United Kingdom. Those orders will primarily be handled through Uber Direct, allowing customers to order and track deliveries in the McDonald’s app, while McDonald’s will remain available on Uber Eats. The companies will also connect their rewards programs: members in select markets can redeem MyMcDonald’s Rewards points for discounts on Uber rides, with additional options to earn and use restaurant rewards on eligible Uber Eats orders planned. The deal gives Uber access to McDonald’s large app-based customer base and strengthens its white-label delivery business as delivery platforms compete for customers and merchant relationships.