Olive Young plans five California stores, seven total

CJ Olive Young plans to open five California stores by the first half of 2027—four in the Los Angeles area and one in San Diego—bringing its U.S. total to seven. The locations include major shopping centers, with three operated by Simon Property Group, reflecting a strategy to reach shoppers in high-traffic retail districts. Olive Young says its stores will help introduce K-beauty and support emerging Korean brands seeking wider U.S. distribution, alongside services such as in-store skin analysis and product recommendations. The company may expand into the eastern United States depending on demand, as overseas customers account for a growing share of its sales.