Oura to acquire AI care firm Counsel Health for $625 million

Oura has agreed to acquire AI-powered primary care company Counsel Health for $625 million, aiming to bring its medical AI and physician care into the Oura app. Members will be able to use ring data alongside Counsel’s AI for health guidance and, when appropriate, connect with board-certified physicians for diagnoses, prescriptions, testing and referrals. Counsel physicians can access Oura measurements and prior conversations only with a member’s permission. Oura expects the deal to close before the end of the year, extending a partnership that began earlier in 2026.