Influencers from 14 countries draw Xinjiang routes from mystery boxes

More than 20 influencers and bloggers from 14 countries began a seven-day media tour of Tacheng in Xinjiang, China, on September 16. At a launch ceremony themed “A Tribute to the Land,” participants watched local processional performances amid the autumn harvest. Organizers said the visitors would divide into two groups and use “mystery boxes” to determine routes for immersive travel and content creation. They are expected to share videos, photo essays and livestreams highlighting Tacheng’s landscapes, multicultural traditions and location along the Kazakhstan border.