Pizza Maker's 15 Weekly Pies Draw 3,500-Person Waitlist

AJ Miller, a Connecticut transplant in San Diego’s Ocean Beach neighborhood, has turned his search for East Coast-style pizza into a sought-after home-kitchen business called Echo Apizza. He makes only 15 pies a week, while more than 3,500 people vie for a chance to order; the slots reportedly sell out in under 30 seconds. Miller taught himself to make New Haven-style apizza after moving to San Diego and began sharing his experiments online, building a following of more than 114,000. Without a commercial coal-fired oven, he uses a standard home oven and baking steel, then finishes the pies under the broiler. Miller has said the scarcity helps fuel the demand, though his small-scale operation remains far from a conventional pizzeria.