Primm Valley Casino to reopen under Terrible’s leadership

Terrible’s is reopening the Primm Valley Casino on the Nevada-California border after taking over operations in early July, with a public reopening slated for July 22 at noon and remarks from Terrible’s leaders and Cory Clemetson, grandson of Primm founder Ernie Primm. The property will resume with 422 gaming machines, 250 hotel rooms, a William Hill sportsbook, a sports bar, and a 24/7 quick-bites restaurant, while resort fees will be waived and returning players’ rewards tiers will be matched. Hundreds of Terrible’s and Primm Valley employees have worked to revive the site following a prior plan by Affinity Gaming to close the property, preserving more than 300 jobs in the region. Terrible’s plans to add several new dining options, including a coffee bar, a 24-hour casual cafe, and a steakhouse, with ongoing promotions and rewards for both new and returning customers. The reopening is framed as a revival for the once-thriving desert destination and comes after a period of uncertainty about the town of Primm and its gaming properties.