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RedBird taps ex-Big 12 chief Yormark to run new Milan sports platform

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RedBird taps ex-Big 12 chief Yormark to run new Milan sports platform

6 sourcesUpdated Nov 13, 20261 min read

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RedBird taps ex-Big 12 chief Yormark to run new Milan sports platform — Photo: Red Bird Capital Partners / Wikimedia Commons (CC BY-SA 4.0)

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RedBird Capital Partners has launched Milan Sports & Entertainment (MSE), a holding company to coordinate its current and future sports, venue and entertainment investments in Milan. AC Milan will remain central to the platform, alongside the planned 71,500-seat Generali Stadium and RedBird’s reported bid for a team in a proposed NBA European league. RedBird says the integrated company will share operations and partnerships across its assets and pursue broader sports, live-event and cultural opportunities in the city. Brett Yormark, the outgoing Big 12 Conference commissioner and former Brooklyn Nets executive, has been appointed MSE’s CEO and is expected to take up the role in January.

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