LA28 unveils ‘Stars Align’ Games slogan

Organizers of the Los Angeles 2028 Olympic and Paralympic Games have unveiled “Stars Align” as the official slogan, presenting it as a message about preparation meeting opportunity rather than luck. The slogan was launched in a 60-second promotional film featuring Southern California landmarks and Red Hot Chili Peppers’ “Can’t Stop.” LA28 says the campaign is meant to rally athletes while inviting volunteers, fans, local businesses and communities to help deliver and take part in the Games. Organizers plan to use the slogan in marketing milestones leading up to the event, including ticketing, the mascot reveal and the torch relay. The Olympics open July 14, 2028, with the Paralympics beginning August 15.