Sundance appoints Tracy Brady ahead of Colorado move

Sundance Institute has named Tracy Brady its chief marketing, brand and communications officer as the organization prepares to move the Sundance Film Festival from Park City, Utah, to Boulder, Colorado, for its 2027 edition. Based in Boulder and reporting to CEO David Linde, Brady will lead marketing and communications across the Institute and work to unify its public messaging and brand. She most recently led communications and social impact at Green Thumb Industries and previously held communications, publicity and marketing roles at Curaleaf, Sony Pictures Entertainment, Fox Searchlight, Turner Broadcasting and Hill Holliday, where she worked on Sundance sponsorship and event strategies.