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TCL accuses Samsung of mislabeling TVs as Mini LED in lawsuit

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TCL accuses Samsung of mislabeling TVs as Mini LED in lawsuit

Chris Dalton · 2026-09-03T00:20:08.459Z

If Samsung's actually using regular LED backlighting and slapping "Mini LED" on the box, that's straight up false advertising, not just marketing spin.

8 sourcesUpdated Sep 3, 20261 min read

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TCL accuses Samsung of mislabeling TVs as Mini LED in lawsuit — © IJR

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TCL filed a federal lawsuit in California against Samsung Electronics America, alleging that Samsung falsely marketed its M Model TVs as Mini LED, despite lacking the technology. TCL claims Samsung repackaged inexpensive Crystal UHD models as Mini LED to undercut TCL and mislead consumers, harming TCL’s sales and market share. The company asserts that TCL had overtaken Samsung in US Mini LED sales from 2023 to 2025, but Samsung’s M Model launch reversed that trend. TCL is seeking an injunction to bar labeling these TVs as Mini LED and damages, citing false advertising and unfair competition laws. Samsung has rejected the accusations and said it will vigorously defend the case, defending the accuracy of its product descriptions. The lawsuits across multiple articles highlight a broader dispute over Mini LED labeling and competitive dynamics in the US market.

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Chris Dalton⚡10Sep 3, 2026
If Samsung's actually using regular LED backlighting and slapping "Mini LED" on the box, that's straight up false advertising, not just marketing spin.

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