AI Agents Transform Marketing, Raise Security Risks

AI is moving from generating text to carrying out multistep work as businesses connect models to tools and workflows. PrimeForge AI aims to turn product descriptions into multichannel campaigns, while Deynix lets AI assistants draft and schedule social posts, subject to human approval before publication. In advertising, AI is being used for audience modeling and creative, and agents could eventually recommend and buy products; Inuvo is betting on this shift with a pivot from legacy search to its IntentKey platform. DataDome reports sharply rising AI-agent requests to login and other sensitive pages, where legitimate assistance can be difficult to distinguish from fraud. As agents become more capable, companies face the challenge of making them useful and affordable while maintaining security, oversight and clear responsibility for their actions.